The Lab

The Lab

We conduct our own research in addition to using the latest existing research to back up all our foundations, covering areas of psychology, philosophy and physiology.

Vince Lombardi would question his talent – How well do you truly know yourself? He would invite players to share with him their values, ask what they stood for and challenge them to appreciate their own set of personal values.

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Steve Kerr’s actions took courage. He noticed something wasn’t working for his team and decided to change things up for the benefit of his team even though he knew there was going to be a backlash in the media and from peers.

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